Working with small business owners is much more than a job; it is a journey of discovery, an opportunity to learn, and most importantly, a profound source of inspiration.

In the world of business, there are as many leadership styles as there are leaders. But when we zoom in, two distinct types of CEOs often rise to the surface: the "Voyagers" and the "Architects".

One of the most effective ways to stay in tune with your customers is by integrating feedback loops into your business process.

The CEO – often a lone wolf by nature, with a tenacity, fearlessness, and audacity that make them the indomitable leaders they are. Yet, it is this very individualistic drive that can be both their greatest strength and their most significant challenge.

Alexandra Paasch is a dynamic and dedicated professional who currently serves as the Social Media Strategist at Solomon Advising.