Brand identity. Just like with people, the stronger your identity is, the more memorable you are. The same is true with your corporate identity. What does your identity say about your brand?

I thought being a perfectionist was going to make me awesome at my job. But, it actually had the exact opposite effect on my work life and product. It made me less capable and less productive. Here’s what pursuing excellence, rather than perfection, has taught me.

Branding isn’t about adopting a set of strategies that mimic your most successful competitors. And it’s certainly not just a logo or a product or service. Your brand is EVERYTHING you do.