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Meet Our Team: Jessica Rutkosky, The Pragmatic Theologist
A focused and strategic partner, Jessica is committed to helping every team member and Solomon client thrive.
Meet Our Team: Jennifer Farnsworth, The Operations Guru
Much like designing buildings, she helps design the operational structure for the companies we work with, serving as a critical foundational support for their success and growth.
The Hidden Costs of an Inefficient Website
Many sites are not optimized to get the most out of what the business does. What are the hidden costs of a website that isn't optimized or working properly? Let’s find out!
Meet Our Team: Jennifer Guidry, The Serial Entrepreneur
She developed Solomon Advising, a business where she can help companies be better. Jen and her team help them tell the world who they are, what they are good at, and why you should like them.
10 Tips on Becoming a Business Leader Others Want to Follow
Anyone can follow a leader if they get paid to, but when someone is inspired by their leader, they will continue to follow longer and even go the extra mile for their leader. Here are 10 tips to becoming a business leader people want to follow…
Meet Our Team: Chase Schwarzwalter, the Globetrotting Marketer
Growing up in a small town with a big imagination, I discovered early on that storytelling was my greatest strength. Today, I feel lucky that I get to use these gifts in the work I do for Solomon Advising as our Vice President and Creative Director.
What is your purpose?
Purpose has to be our guiding light and the motivation behind every decision we make. Your company should know how to answer the question, what is the purpose of our business?
Meet Lisa Basile: Our Chief Happiness Officer
Even though I am relatively new to the team, I have a deep joy for what we do at Solomon Advising. I love learning how I can apply successful methods and models in my work for all our clients.
Best Things to Consider When Looking for A Marketing Partner
When you’re looking for a marketing partner, there are a lot of things to consider. But one of the most important is what you want to achieve together long term.
Meet Mike Guidry, The Multipotentialite
I am someone with many interests and creative pursuits, and I have had many amazing experiences throughout my life that have led me to where I am today.
Meet Keoni Eichholtz, Our Eccentric Media Mind
As the Junior Marketing Associate, I try to find how things can be as entertaining as possible while still being informative, effective tools for marketing.
The Cure: A Case Study on Sustainability
For over 30 years, Elmore Medical has been Fresno’s premier vein and laser treatment center. In 2017, they engaged Solomon Advising to help them refine their growth strategy and maintain their dominance in an increasingly competitive market.
Finding Meaning In The Day-To-Day
Finding meaning in the day-to-day monotony can be challenging. Yet, meaning can be found. Here’s how our own Jessica Rutkosky has found meaning in her 6+ years as an office manager.
What Does Your Brand Identity Say?
Brand identity. Just like with people, the stronger your identity is, the more memorable you are. The same is true with your corporate identity. What does your identity say about your brand?
Notes From a Recovering Perfectionist
I thought being a perfectionist was going to make me awesome at my job. But, it actually had the exact opposite effect on my work life and product. It made me less capable and less productive. Here’s what pursuing excellence, rather than perfection, has taught me.
What is a Brand?
Branding isn’t about adopting a set of strategies that mimic your most successful competitors. And it’s certainly not just a logo or a product or service. Your brand is EVERYTHING you do.
Purpose, Perspective, People
Take a few minutes to forget the tasks, the profit margins, and the optics; and go back to the basics. Let’s talk about purpose, perspective, and people.